If you want to learn how to rank higher on Google, this article is for you. We’ve compiled seven tips and tricks for beginners that can help you rank higher on search engines. These are designed to apply across the board and should help improve your Google ranking.
It will help you gain an advantage over your competitors by understanding the basics and improving your SEO skills.
Learn how to rank by reading this article!
The acronym SEO stands for Search Engine Optimization, which refers to techniques that improve how well search engines rank websites in search results.
Tip No. 1: Start SEO with Keywords Research
If you want to learn more about SEO, focus on keywords first. These are words people use when searching online. They’re also called “search terms” or “keywords.”
There are different kinds of keywords intention, some of them are as follows:
1. Commercial Keywords
These keywords are used when the user investigates a particular product or service. When users want to purchase certain products or services, they use these keywords.
It includes keywords like best, top, review, compare, product, or service name.
Example: best email marketing tool, Ahref vs. SEMrush
2. Transactional Keywords
Buyer-intensive keywords are used when a user wants to buy a product or service. These are the most decisive keywords in the user-buyer journey.
It includes keywords checkout price, for sale, buy, download, sign up, register, enquire, etc.
Example: buy T-shirts, Laptops on sale, Christmas sale
3. Informational Keywords
Informational keywords are used when a user wants more information about a product or service. It includes keywords what, why, how, when, who, etc.
Example: How to repair a vehicle, what is the admission process of ABC school
- Navigational Keywords
Navigational keywords are the search queries for a business, website, or product. It is the intention of navigating for user queries on the search engines.
Example: Google Sheets, Twitter login
Tip No. 2: Create Great Headings.
A good heading should contain at least one keyword. It’s also helpful to use subheadings within the main title. It helps readers understand the article without reading the entire article. Without a doubt, the website that has the best headlines win.
A great headline should possess the following criteria:
- It should catch the reader’s curiosity and clearly state how they can change positively.
- It empowers your reader to take action
- It should connect a specific outcome
- It must be an actionable way for your reader to accomplish something.
- It should include scientific data that backs up your claim.
- It should solve a problem or stop doing something
- The headline should stand out with competitors
- It should be click-worthy
- It must contain emotional and powerful words.
Let’s discuss some of the headlines types:
1. How to type headlines –
These are the keywords used for how to do particular stuff.
Examples:
- How to drive a car
- How to open a Gmail account
2. W’Type of Headline – What/Why/When/Who/Where
These are informative, and question-based headlines convey information about a topic.
Example:
- Why is keyword research necessary?
- What are the tools for researching local keywords?
3. Advertising Headlines
These are the type of headlines used in print to online advertising, and they are very eye-catching and read-worthy.
Examples:
- Can ChatGPT Predict the future?
- Suicide of a bomber
- Suppose this happened on your birthday!
4. List Headlines
These are the listicle headlines. It’s a listicle type of content.
Examples:
- 10 ways to avoid depression
- 7 ways to do better writing
5. Statistics-Based Headlines
These headlines are used to give research, experiments, or study statistics.
It’s outcome-based content.
Examples:
- 80% of offline businesses shut down in covid
- Studies found that 22% of people who wake up late are active.
Tip No. 3: Write Unique Content.
If you want to rank high on Google, you must write unique content. It means that each piece of content should stand out from other content online. It’s not enough to copy something else; you need to make sure your writing is original.
In addition to that, you’ll be the only one who your dream buyers remember.
Steps for writing unique content:
- Choose your target audience
- Research keywords
- Jot down what you want to convey and also know the audience’s needs
- Research competitor content and get inspiration
- Write down the subtopics you want to include
- Start writing the main content
- Edit the content and make the final copy
- Promote your content on all social channels
Tip No. 4: Remember the E-EAT Principle.
Having a website that pulls in thousands of visitors daily is your goal. It is undoubtedly for you. Indeed, Google is looking for the EAT principal like an FBI agent looking for bankers. That’s all it wants.
E-EAT Principle consists firstly of Experience, expertise, authority & trustworthiness. If your content follows this structure, you’re about to open the floodgates of Google traffic for you. Not only will your website be swamped by traffic but also, this will lead to more conversions & sales.
Tip No. 5: Relevance is the King of Google Forest.
Yes, it is. Relevance does wonders. Have you ever found yourself searching through every possible link to a topic only to find out you needed something useful? That’s the problem. Your audience & Google are looking for relevant answers to their queries. You should know your target audience’s interests and needs so then you can serve them better.
For the #1 position, you have to be #1 at providing the most helpful, crisp & sharp content.
Tip No. 6: Create content that has a high search volume
Picture this. You’re a master chef who has prepared a delicious & juicy steak. But what if the person you’re offering to happens to be a vegan? All efforts are in vain!
It’s the same with SEO. You want to provide people with what they already want & are looking for. If the search volume is low, move on to the one with a high one. It will make sure your efforts get rewarded.
Tip No. 7: Set Clear SEO Goals & Expectations
Now that you’ve worked on your content, you’re ready to launch your first SEO Campaign. But, before that, having realistic goals for your campaign will be helpful.
What is it that you want?
Is it more traffic?
More leads?
More awareness?
Or more people to buy your product/service?
Getting crystal clear about your goals and realistic expectations is the key to SEO Success. Because SEO is a long game, it’s like growing a tree that initially requires a lot of effort but will give you lifelong benefits.
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Shilvant is a seasoned digital marketing professional with 4+ years of experience in the ever-evolving landscape of online marketing. His passion lies in helping businesses establish a strong online presence and achieve measurable results through effective digital strategies.
Shilvant brings a wealth of knowledge to his blogs, which are crafted to be informative, actionable, and tailored to the specific needs of marketers and business owners alike.
