Blogging is a significant traffic driver when optimized well. A fully SEO-friendly blog post has a greater chance of being found on search engines, which increases organic traffic to your website. For ranking your site on the first page of search engines, the first thing that comes into mind is SEO (Search engine optimization). The higher you rank, the more visibility and user your site will get. SEO is changing continuously, but the basics remain the same.
It takes expertise to write blog posts. There are a lot of things to consider while writing blog posts. When written correctly, adhering to SEO principles, and keeping the user in mind, a simple blog post can draw the attention of your target audience. In this blog, We’ll discuss how you can write SEO-friendly blog posts that search engines and users would love.
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What is SEO friendly blog post?
Blog posts written in a way that helps search engines rank them higher are SEO-friendly blog posts. Your site gets more exposure in SERP(search engine result page) and more website traffic. Following best SEO practices across your entire website is essential because many metrics affect search engine rankings.
Consider the following metrics while writing SEO-friendly blog posts
Use most related keywords
Choosing the right keywords is crucial for SEO success. To get a better result, you should use your keywords at the right place throughout the blog.
- Title: The title is the first place to use your target keyword.
- Slug: You can use your main keyword in the URL. Make it user and SEO friendly.
- Sub Heading: You must use target keywords in the subheadings like H2, H3, and H4. It should be meaningful, not stuffed.
- Body of content: Repeating the main keyword throughout the copy meaningfully gives better results.
- Meta description: Repeat the main keyword once in the meta description. Make meta descriptions catchy and click-worthy.
- Image alt tag: Use the target keyword once in featured image alt tags. Don’t leave any images with empty alt tags.
How to write SEO-friendly blog post
1. Write blogs on Topics Rather than Keywords
Choose a topic, start writing, and cover all related areas in your content. You must cover every part of that topic. and segment it into multiple minor sub-topics and create content. You need to interlink them well. Google considers user intent above all for ranking and, based on that, delivers the best result.
One topic may or may not have sub-topics; it depends on your writing, competitors’ content, and SERP results.
2. Have good internal and external links to your blog
Internal links connect your website content internally. It is an obvious way of sending users to the correct pages, and it’s also useful for crawlers to understand your most important pages.
Add external links to relevant resources to help users learn more about that topic. Make a setting to open an external link in a new tab. You can also cite references using external links.
3. Make your blog post easily skimmable.
You can make your blog user-friendly by following ways:
- By adding more images
- Dividing content into subheadings
- Using bullet points
- Bolding text.
- Short sentences
- Only 3 to 4 sentences per paragraph.
- Using the table of content
- Making reading level of 8th grade or below
- Adding quotations(if any)
- Using a Call to action within the blog post
4. Create a blog structure before writing it
Keep your blog structure clear and easy to navigate. Dividing content into subsections is an ideal structure to follow.
User experience and retention are essential ranking factors; your blog should deliver that. SEO-friendly blog post matches the SERP and user interest.
5. Decide the title for a blog post
The title is the first thing users see when searching on search engines.
The title should be keyword rich, readable, meaningful, and convey the blog’s intent. Analyze SERP to get a better title for your blog post. The ideal title length should be between 50 to 60 characters.
6. Research keywords for blog posts
Everything starts and ends on keywords only. Users search their queries using a particular keyword or question. It is essential to do keyword research before writing a blog post.
For researching keywords, you can use tools like keyword planner, Ubersuggest, Ahref, and SEMrush.
7. Check the Readability of Content
You’ve to check your content for readability as search engines consider it. The content should be readable by large audiences on the internet; therefore, it’s necessary to have below-grade 8-level content. Readability is not limited to Grammar, text, and spelling; it’s beyond that. You can check the readability of the content using tools like Grammarly and Hemmingway.
8. Use more images in the blog post.
More images help users navigate smoothly within the content.
Images are more detailed and visually appealing. Studies show that usage of more images leads to an increase in user retention. Using images at the right place works better.
The images should have the right size and format. You can opt for Jpeg, Webp, and PNG images format. Optimize images before using them. You can also use image compression tools for compressing images. From an SEO perspective, you must add keyword-rich alt tags and proper image names.
How to Check SEO-friendly blog posts
The next step comes after writing content is proofreading, and then it comes to content and SEO analysis. You should take the help of an online tool for SEO analysis. The manual analysis would take a lot of time using a tool; it’s just one click.
Tools for SEO Content Analysis
1. Yoast SEO
Using the Yoast SEO plugin, you can quickly analyze your content within the website using the plugin. Otherwise, if you’re not on it, you can go for their free online tool, Yoast Real-time content analysis tool.
2. Rank Math SEO
Similar to Yoast SEO, you can use Rank Math SEO plugin.
They also have their free SEO analyzer tool.
Keeping the intent of helping users through your content works well in ranking and user retention. You should write content for your target audience rather than for the keywords. You must consider many things while writing SEO-friendly blog posts to make them worth reading.
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Shilvant is a seasoned digital marketing professional with 4+ years of experience in the ever-evolving landscape of online marketing. His passion lies in helping businesses establish a strong online presence and achieve measurable results through effective digital strategies.
Shilvant brings a wealth of knowledge to his blogs, which are crafted to be informative, actionable, and tailored to the specific needs of marketers and business owners alike.