7 Best Local SEO Tools To Help You Dominate Local Search

Written by Shilvant

Dec 5, 2022

December 5, 2022

If you’re a smaller to mid-sized company that relies on the business of local customers, then Local SEO is an essential part of your SEO strategy. With the help of local SEO service, you can organize, streamline and track your local SEO efforts, making it easier and faster to succeed. From optimizing your content with keywords to submitting your NAP (name, address, and phone number) to various local directories, there are plenty of strategies that you can implement to get great results. So, why wait? Get started with our user-friendly and helpful local SEO tools!

1. Google’s Keyword Planner Tool

Google’s Keyword Planner Tool is a free tool that helps you research the monthly search volume of keywords in your industry or niche and get an idea of the competition for those terms. It also estimates how much you can expect to pay for each click on an ad or listing with those keywords. In addition, the tool has a variety of filters that can be used to narrow down the results to more specific keywords, such as local keywords.

The Keyword Planner Tool is a simple and effective way to identify keywords relevant to your local business and help increase visibility for your local business listings. 

Here’s how to use the tool to optimize your local business’s online presence:

1. Log into your Google Ads account and navigate the Keyword Planner Tool.

2. Enter a few keywords related to your local business and click “Get Ideas.”

3. The tool will return a list of suggested keywords and related phrases, along with the monthly search volume for each keyword.

4. Select the most relevant keywords for your local business and add them to your list.

5. Use the filters on the left side of the page to narrow down the results to local keywords.

6. After identifying the most relevant local keywords, create a list of keywords and phrases you would like to target.

Using Google’s Keyword Planner Tool is a great way to optimize your local business’s online presence and help increase visibility for your local business listings. With this tool, you can quickly identify the most relevant keywords and phrases your customers are likely to search for, giving you the best chance of appearing in front of potential customers. So don’t wait any longer; take advantage of the Keyword Planner Tool today and optimize your local business’s online presence!

2. Bright Local SEO Tool

When it comes to marketing and driving traffic to your website, the most important thing is to have a robust local SEO strategy. That’s where BrightLocal’s local SEO tool comes into the picture. BrightLocal is a comprehensive local SEO tool that helps businesses optimize their local SEO efforts to increase their visibility and reach local customers.

The tool is designed to help businesses of all sizes succeed with local SEO, from small businesses that need a basic understanding of local SEO to enterprise businesses that need more in-depth analytics and reporting.

The tool includes features such as:

• Citation tracking to monitor and identify where businesses are listed online and manage their listings

• Tracking of keywords to identify what terms are being used to search for businesses and monitor rankings

• Local listing optimization to ensure businesses have accurate, up-to-date information on their listings

• Keyword research to uncover new opportunities for businesses to optimize for local search

• Link building to build relevant, authoritative links to increase local search rankings

• Review management to track and manage customer reviews and improve ratings

Overall, BrightLocal’s local SEO tool is an invaluable resource for businesses of all sizes looking to succeed with local SEO. The comprehensive suite of tools allows companies to track and analyze their local SEO performance, uncover opportunities to improve it and build a successful local SEO strategy.

Read Our Latest Article: How to Write SEO- Friendly Blog Posts

3. Moz Local SEO Tool

Moz Local is a powerful SEO tool that can help businesses to create and grow their local presence online. It provides a way to list, manage, and optimize online business profiles on the most important local search engine and social media sites.

Moz Local SEO tool also provides helpful tips for optimizing each profile, so businesses can ensure they’re taking advantage of every opportunity to increase visibility. Moz Local is an excellent tool for businesses that want to increase their local visibility online. 

Here’s a simple step-by-step guide for beginners to get up and running with Moz Local SEO.

Step 1: Sign up for a free Moz Local SEO account

Before using Moz Local SEO, you’ll need to sign up for an account. You can do this by visiting the Moz website and clicking on the “Sign Up” button. From there, you’ll be asked to fill in information, such as your name, email address, and password. Once you’ve completed this process, you’ll be ready to use Moz Local SEO.

Step 2: Add Your Business to Moz Local SEO

Once your account is set up, you’ll need to add your business to the Moz Local SEO platform. This process is done by entering your business’s name, address, and phone number. You’ll also have the option to add additional information, such as a website URL and business hours. Once you’ve added all the necessary details, your business will be officially added to Moz Local SEO.

Step 3: Set Up Your Local SEO Profile

Once your business is added to Moz Local SEO, you’ll need to set up your local SEO profile. This is done by entering details such as the categories and services your business offers and any keywords related to your business. You’ll also be able to add images and other multimedia content to your profile.

Step 4: Manage Your Local SEO Listings

Once you’ve set up your profile, you can manage your local SEO listings. This can be done by going to the “Manage Listings” tab in Moz Local SEO. From here, you can view and edit existing listings and add new listings. You can also view analytics related to your listings, such as click-through rates and impressions.

Step 5: Monitor Your Local SEO Performance

Once you’ve set up your listings, you’ll need to monitor your local SEO performance. This can be done by visiting the “Analytics” tab in Moz Local SEO. Here, you’ll be able to view data such as keyword rankings, organic search traffic, and reviews. By monitoring your local SEO performance, you’ll be able to identify any areas that need improvement and make the necessary changes.

These are the five steps for beginners using the Moz Local SEO tool. With these steps, you’ll be able to get up and running with Moz Local SEO in no time. Good luck!

4. Whitespark local citation finder

What is Whitespark Local Citation Finder?

Whitespark Local Citation Finder is a tool that helps businesses maximize the potential of their local search efforts. It helps businesses optimize their local listings for higher visibility in search engine results. This tool enables businesses to quickly and accurately locate and list local citations, which are mentions of a business on other websites, directories, and social media.

Local citations are essential for businesses because they help to increase brand visibility and credibility, as well as provide search engines with additional information to help them rank businesses in local search results. As a result, having accurate and up-to-date citations is critical to any local SEO strategy.

How to Use Whitespark Local Citation Finder

Whitespark Local Citation Finder is easy to use and is comprehensive enough to provide you with the information you need to maximize your local SEO efforts. Here’s a step-by-step guide for using Whitespark Local Citation Finder:

1. Visit the Whitespark website and register for an account.

2. Enter your business name, address, and phone number in the search bar.

3. Select the type of local citation search you want to perform.

4. Select the geographical location you want to search.

5. Click “Search” to begin the process.

6. The results page will display all the local citations relevant to your business.

7. Review the results to ensure accuracy and make any necessary changes.

8. Keep track of your results and monitor your local citations on an ongoing basis.

5. SEMrush

Are you looking to optimize your SEO for the local market? If so, then SEMrush is the perfect tool for you. SEMrush is an all-in-one SEO tool that helps you to research, monitor, and improve your website’s performance in the local market. This blog post will explore how to use SEMrush for local SEO (search engine optimization).

First, you’ll need to sign up for a SEMrush account. This will give you access to all of the features you need to conduct local SEO research and tracking.

Once you’ve created your account, you’ll have access to the following SEMrush features that are useful for local SEO:

1. Keyword research

SEMrush’s keyword research feature allows you to research the most popular local keywords and phrases used in your market. This will help you create a more effective local SEO strategy by choosing the right keywords to target.

2. Local rank tracking

SEMrush’s rank tracking tool allows you to track your website’s ranking on the local SERPs (search engine results pages) to monitor your local SEO performance. This will be especially useful for tracking how effective your local SEO efforts are.

3. Competitor analysis

SEMrush’s competitor analysis feature allows you to research your competitors’ local SEO performance. You can use this information to get an idea of how your local SEO performance compares to your competitors.

SEMrush’s link-building feature allows you to research and track the links pointing to your website from other local websites. This will help you identify any potential link-building opportunities that you can take advantage of.

These are so many features that make SEMrush an ideal tool for local SEO. It’s a comprehensive SEO tool that can help you make the most of your local SEO efforts. 

6. Ahref

Ahrefs is one of the leading SEO tools used by digital marketers and businesses worldwide. It has great features that help improve your website’s search engine rankings. One of the most valuable features of Ahrefs is its local SEO tools.

With Ahrefs, you can easily monitor your local SEO performance and make adjustments to optimize your presence in local search results.

Here’s how you can use Ahrefs to improve your local SEO:

1. Set Up Your Local Listings

The first step to improving your local SEO is ensuring you have accurate and up-to-date local listings. Ahrefs can help you track your local listings and ensure they are correct and up-to-date.

Ahrefs has a powerful backlink monitoring tool that allows you to see who is linking to your website. It’s important to monitor these backlinks and make sure they come from reliable sources.

3. Track Local Search Rankings

Ahrefs can also help you track your local search rankings. This will help you identify areas where you can improve your website’s visibility in local search results.

4. Analyze Local Competitors

Ahrefs can also provide you with data on your local competitors, helping you to understand your competition better. You can use this insight to improve your local SEO performance.

5. Monitor Local Reviews

Reviews are an important factor in local SEO, and Ahrefs can help you track your local reviews. This can help you identify areas where you can improve and respond to customer feedback.

By using the local SEO tools offered by Ahrefs, you can easily monitor and adjust your local SEO performance to ensure you’re getting the best results possible. With the right tools and strategies, you can maximize your visibility in local search results and build a solid local presence.

7. Surfer local

Surfer Local is an online tool that helps local businesses optimize their websites for local searches. It is a tool that gives you an in-depth analysis of your website’s local search performance. It enables you to understand the local search engine optimization (SEO) landscape and how to best optimize your website for local searches.

Using Surfer Local tool to optimize your website for local searches can be an easy and effective way to boost your search engine rankings.

Here’s how to get started with Surfer Local:

1. Sign up for an account

To use Surfer Local, you must create an account and provide your business information. Once you have signed up, you can access and start using the tool.

2. Analyze your website

Once you have signed up, you can analyze your website using the tool. This includes analyzing your website’s content, backlinks, and keyword usage.

3. Identify local keywords

Once you have analyzed your website, you can use the tool to identify your business’s most important local keywords. You can then use these keywords to optimize your website for local searches.

4. Track your rankings

With Surfer Local, you can track your rankings for important local keywords. You can also track the performance of your competitors and see how they are doing in terms of local search engine optimization.

5. Monitor your website

You can also use Surfer Local to monitor your website’s performance over time. This includes tracking changes in your website’s SEO and the performance of your competitors.

Using Surfer Local to optimize your website for local searches can be an easy and effective way to boost your search engine rankings. With the right strategy, you can see significant results in a short period. So, if you’re looking for a tool to help you get the most out of local SEO, Surfer Local is worth a look.


Local SEO tools can provide businesses with various features, including keyword research, website optimization, on-page optimization, citation building, and link building. These tools can also give businesses valuable insights into their local market, allowing them to target their local audiences effectively. With the right local SEO tools, you can streamline, organize and track your efforts, giving you the best chance of success.

In conclusion, local SEO tools are essential for any business looking to optimize their website for local search engine results. These tools can provide businesses with invaluable insights into their local market, as well as enable them to track their progress and ensure that they are taking the proper steps to optimize their website for local search engine results. With the right local SEO tool, businesses can improve their online visibility and drive more traffic to their website and store.

Let us help you get the most out of your local SEO strategy – get in touch with the Srujan Digital team today!


Shilvant is a seasoned digital marketing professional with 4+ years of experience in the ever-evolving landscape of online marketing. His passion lies in helping businesses establish a strong online presence and achieve measurable results through effective digital strategies.

Shilvant brings a wealth of knowledge to his blogs, which are crafted to be informative, actionable, and tailored to the specific needs of marketers and business owners alike.


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